We are a cross-industry leader in corporate education, strategic advising and community impact at the vanguard of LGBTQ+ market and talent excellence.

WHAT WE DO

GET Phluid offers corporate partners four activation paths with us.

Extensive training menu and customizations.

Includes 101, 201, learning toolkits, consumer-facing employee trainings, and more.

EDUCATION

ADVISING

Strategic advising to C-suite, brand, HR/DEI, marketing and product teams.  

Includes SWOT analyses, executive coaching marketing and product plans, policy reviews, and more.

THE COLLECTIVE

A year-long activation of benefits, including training, advising, and access to a consortium of corporations collaborating to advance business and social justice goals.

COMMUNITY

The Phluid Phoundation has committed over $100,000 to 20+ LGBTQIA+ NGO partners. 

We support our clients’ philanthropic strategies and efforts to fuel the frontline.
 

WHY OUR WORK

MATTERS

THE TALENT

4.5% of the US population identifies as LGBTQIA+ — an estimated 11 million people. 88% are employed.

 

Transgender workers are subject to many different types of harassment. This includes bathroom accessibility, being deliberately referred to by incorrect pronouns, and having to tolerate inappropriate questions. 

 

Unwelcoming workspaces can cause a  30% reduction in employee engagement and productivity.

25%

of LGBTQIA+ employees report experiencing discrimination in the past year

25%

of LGBTQIA+ employees report staying in a job due to a LGBTQIA+ inclusive environment

44%

of LGBTQIA+ workers say they are closeted at work, and 73% of those who hide their identities will most likely leave their company within three years

77%

of Gen Z claims that a company’s diversity and inclusion policies are a determining factor for their choice of employer

THE MARKET

Our entire society is built on a binary construct. 
Yet, Gen Z rejects these binary limits. 
No longer do they identify as this or that, rather they identify as this AND that. 

56% of Gen Z shop across gender lines
81% believe a person shouldn’t be defined by their gender.

26%

of the US population is Gen Z (32% of the global population)

52%

identify as not strictly “heterosexual”

35%

of Gen Z know someone who identifies with a gender neutral pronoun

23%

of Gen Z expect to change their gender identity at least once in their lifetime

THE PHUTURE IS HERE. THE TIME IS NOW.

OUR CLIENTS

KIND WORDS

"Elevating our awareness and expanding our knowledge for this project, and for the future, was an important part of our product development process and Rob and his team were instrumental and effective partners throughout the entire project."

Kim Culmone

SVP Design Mattel