As a former C-Suite executive, Rob Smith, CEO and Founder of The Phluid Project, understands the necessity to include and engage a new generation entering the workforce and consumer base.

For the past few years, he has immersed himself, gaining insight into the mind set of young people, bringing to market The Phluid Project. He’s had the opportunity to deeply understand, learn from and collaborate with our newest generation.

They are a generation like none other, focused on their future, the impact they can have on this planet and social justice.
Through his journey he has created business model that speaks to their values and social code. With this knowledge and experience, he can help amplify their voice and help leaders gain a deeper understanding of this generation’s goals, motivations and perspectives.